Press Unlock: SAUDIA faucets Panasonic for Astrova seat-end IFE answer

Panasonic Avionics Company (Panasonic Avionics), the sector’s main provider of In-flight Leisure and Communique Methods (IFEC), and Saudi Arabian Airways (SAUDIA), the nationwide flag service of Saudi Arabia, have signed an settlement for the set up of the Astrova seat-end answer on as much as 30 of its airplane.
Astrova, Panasonic Avionics’ subsequent era IFE seat-end answer, redefines the function of seatback IFE and complements the chance for airways to interact with their passengers. The settlement will quilt Astrova retrofit on 30 of SAUDIA’s widebody airplane fleet – 12 Airbus A330s and 18 Boeing 777s.
Via this partnership, Astrova will assist create an absolutely immersive enjoy for SAUDIA’s visitors, with industry-leading 4K OLED monitors that experience the most efficient high-definition capacity to be had, making sure the most efficient image high quality coupled with top of the range audio delivered via Panasonic Avionics’ newest Bluetooth generation.
Each and every passenger may have as much as 100 W of direct present energy, by way of USB-C, at their seat – offering the power to instant rate each present telephone and pill, and round 90 % of the sector’s laptops. Panasonic Avionics’ latest IFE seat-end answer additionally options programmable LED lighting fixtures that may strengthen the passenger enjoy and allow SAUDIA to optimize the cabin setting.
SAUDIA has reiterated its dedication to offering best-in-class services and products, and this new device is designed to stick at the vanguard of shopper tendencies and in-flight leisure services all through its lifetime. Key {hardware} and device elements were designed to adapt over the years to fulfill replacing marketplace necessities and fulfill visitors’ ever-increasing expectancies. This is helping make sure that visitors will at all times be capable to seamlessly interface their non-public units to the IFE device to create the similar omnichannel, multiscreen, multi-purpose setting which they’re conversant in at house.
This settlement feeds into SAUDIA’s interest for using innovation and sustainability-focused tasks, as Astrova gives important weight financial savings in comparison to different seat-end architectures, which can assist scale back gasoline burn.
Ken Sain, CEO of Panasonic Avionics Company, mentioned: “We’re thrilled to signal this settlement with our longstanding buyer, SAUDIA. The set up of Astrova on their wide-body fleet signifies the airline’s dedication now not handiest to sustainability, but in addition to its shoppers and the Kingdom’s 2030 Imaginative and prescient.
“Astrova provides SAUDIA with an innovative IFE solution that will enhance engagement with its passengers and is easy to upgrade without full or costly interior changes.”
Moreover, Panasonic Avionics is operating with SAUDIA to broaden IFE upkeep functions within the Kingdom with its main Repairs, Restore and Overhaul (MRO), Saudia Aerospace Engineering Industries (SAEI). Leveraging strategic relationships with relied on companions, corresponding to Panasonic Avionics, is essential to boost up expansion and to take pleasure in examined best-practice. Operating with SAEI, Panasonic Avionics will give a contribution to the Kingdom and SAUDIA’s localization goals via improving SAEI’s restore functions, coaching its technicians and introducing state-of-the artwork generation.

His Excellency Engr. Ibrahim Al-Omar, Director Normal of SAUDIA Staff, mentioned: “At SAUDIA, we are constantly looking to improve the guest experience onboard our aircraft, by investing in new technologies and upgrading our systems. Thanks to this partnership with Astrova, our guests will be able to experience the best of in-flight entertainment, with more personalizable features, making their journey with us truly memorable.”
“As SAEI expands, their commitment to localization continues to grow as they collaborate with several companies to enhance the capabilities of their technicians. Panasonic Avionics’ work with SAEI will be instrumental to the local market, as it will open up jobs for Saudis while providing repair capabilities not only in the Kingdom but to the MENA region as a whole. In addition, this partnership contributes to the Nartaqi program, which is an initiative by SAUDIA aimed at driving localization by supporting the greater use of local suppliers and local businesses whilst providing quality jobs, training and development opportunities for Saudi nationals.”
In 2022, the Kingdom of Saudi Arabia introduced its 2030 Imaginative and prescient. The function of this initiative is to allow electorate and companies to fulfil their possible, diversify the economic system, enhance native content material and broaden cutting edge alternatives for the longer term.
Astrova demonstrates Panasonic Avionics’ solution to the marketplace and its mindset in creating services to assist airways pressure upper web promoter ratings (NPS), strengthen passenger engagement, building up earnings, and ship operational efficiencies thru IFE and connectivity. It leverages the most recent shopper inventions to ship distinctive passenger reports that assist carriers succeed in their industry objectives.
Designed with modularity, scalability, and versatility in thoughts, Astrova addresses the desires of recent airways running in as of late’ fast-changing marketplace. Key {hardware} and device elements can evolve over the years to fulfill replacing marketplace necessities and fulfill ever-increasing passenger expectancies. As an example, a detachable peripheral bar provides airways the power to simply upload, improve or take away options corresponding to USB energy, Bluetooth audio, and different choices.
About Panasonic Avionics Company
Panasonic Avionics Company is the sector’s main provider of in-flight leisure and verbal exchange methods. The corporate pioneered the {industry} starting in 1979 and has persistently offered inventions that allow distinctive buyer reports and strengthen airline loyalty (NPS), ancillary earnings, and operational potency.
Over 200 main airways internationally have selected to put in Panasonic Avionics IFE, satellite tv for pc Wi-Fi connectivity, and virtual services and products on their airplane. Panasonic Avionics’ confirmed methods are supported via the most important, world enhance and services and products group using OEM insights to make sure top device efficiency.
Panasonic Avionics Company is headquartered in California with over 3,500 staff and operates in 50 places all over the world.
Featured symbol credited to Panasonic





