Landmark Arabia advances Saudi skill via “WAD” Nationwide Coaching Marketing campaign Partnership
Landmark Arabia has introduced the growth of its vocational coaching dedication via its strategic partnership with the Ministry of Human Assets and Social Building (HRSD) underneath Segment 2 of the WAD Nationwide Coaching Marketing campaign, reinforcing its function in supporting abilities construction, employability, and nationwide skill empowerment around the Kingdom.
As a part of the programme, Landmark Arabia has been recognised as the one non-academic establishment taking part within the supply of vocational coaching, a difference that displays the corporate’s confirmed monitor document in coaching, growing, and empowering Saudi nationwide staff throughout its operations. The popularity additionally underscores Landmark Arabia’s contribution to constructing sensible retail features and making ready Saudi skill to develop into long term leaders inside of one of the crucial Kingdom’s maximum dynamic sectors.
The partnership, officially signed in November 2024, paperwork a part of an ongoing collaboration with HRSD throughout a couple of areas in Saudi Arabia. Thru this collaboration, Landmark Arabia will proceed making an investment within the construction of its personal staff whilst additionally extending vocational coaching alternatives to attainable skill from the broader public, serving to create extra available pathways into the retail sector.
Landmark Arabia goals to ship 30,000 coaching alternatives by way of 2028 for inner and exterior individuals, supporting the wider WAD Nationwide Coaching Marketing campaign’s ambition to create 3 million coaching alternatives around the Kingdom.
The corporate’s coaching providing spans retail and comfortable abilities construction, delivered via a mix of classroom-based finding out, digital periods, and Finding out Control Machine (LMS) platforms. Coaching periods most often run for 4 to 5 hours, with structured per thirty days batches and 3 to 4 periods deliberate every month.
Landmark Arabia brings a robust capability-building document to the initiative. Between January and November 2025, the corporate delivered 79,417 coaching alternatives via lecture room, digital, and LMS platforms, reflecting its sustained funding in personnel construction and Saudi skill development.
Development in this partnership, Landmark Arabia has already delivered a chain of projects throughout numerous areas of the Kingdom. All through the reputable release of the WAD marketing campaign in Hail in November 2025, Landmark Arabia participated with a devoted exhibition sales space and delivered a three-hour coaching consultation for 15 individuals. The corporate used to be additionally officially recognised on degree as a strategic spouse. In Al Baha in April 2026, Landmark Arabia signed a sub-partnership settlement with the Ministry’s regional department to supply 1,000 coaching alternatives, together with 5 hours of complimentary coaching for every player, supported by way of the Ministry department.
The corporate additionally signed two further sub-partnership agreements with the Ministry’s regional branches in Al Qassim and Al Madinah, offering 1,000 coaching alternatives in every area. Those agreements have been concluded all the way through the WAD marketing campaign occasions attended by way of their Royal Highnesses and the Regional Governors, as a part of ongoing efforts to amplify collaboration and reinforce get entry to to coaching alternatives around the Kingdom.
Commenting at the partnership, Vedapuri Thachampattu, Leader Nation Officer, Landmark Arabia, mentioned: “We are proud to partner with the Ministry of Human Resources and Social Development under the WAD National Training Campaign, and we deeply appreciate the Kingdom’s continued commitment to investing in its people and strengthening national capabilities. This partnership is closely aligned with the objectives of Saudi Vision 2030, particularly in developing a skilled, future-ready workforce and creating sustainable opportunities for Saudi talent.”
Including: “Landmark Arabia recognises training and capacity building as key drivers of individual empowerment and sector growth. Its accreditation as a non-academic vocational training provider within this programme reflects the company’s ongoing investment in developing Saudi talent and enhancing their readiness for future career opportunities. Through “WAD,” Landmark Arabia aims to contribute to expanding learning and development opportunities for promising talent, offering valuable learning experiences that support skills development and strengthen preparedness for diverse career paths, in collaboration with stakeholders across the education, training, and employment ecosystem.”
Yasser Alqahtani, Senior Vice President & Head of Human Assets, Landmark Arabia, mentioned: “Developing and empowering Saudi talent is a strategic priority for Landmark Arabia. Through our collaboration with HRSD, we are extending practical retail and soft skills training across multiple locations in the Kingdom, helping equip national talent with the capabilities needed to succeed, progress, and lead within the sector. This initiative allows us to share the experience we have built internally with a wider audience, supporting not only our employees but also Saudi youth and job seekers who are looking to build future-ready skills. It is a meaningful extension of our commitment to talent development, nationalisation, and the broader objectives of Vision 2030.”
Throughout the WAD Nationwide Coaching Marketing campaign, Landmark Arabia is increasing get entry to to vocational coaching alternatives throughout Saudi Arabia, supporting personnel readiness, employability, and nationwide skill construction. The partnership displays the rising function of the non-public sector in contributing to the Kingdom’s human capital construction schedule and growing sustainable pathways for Saudi skill to take part one day of retail.
As a spouse of the “WAD” initiative, Landmark Arabia goals to supply 30,000 coaching alternatives by way of 2028, to reinforce its efforts in worker construction and toughen rising skill around the KingdomThe partnership reinforces Landmark Arabia’s dedication to growing Saudi skill, supporting personnel readiness, and advancing Imaginative and prescient 2030 goals
About Landmark Arabia
Landmark Arabia is likely one of the Kingdom of Saudi Arabia’s main and biggest retail and way of life organisations, with over 30 years of constant presence and expansion out there. As a Saudi department of Landmark Workforce, which brings greater than 50 years of legacy and excellence around the Center East and past, Landmark Arabia performs a pivotal function in shaping the retail panorama within the Kingdom.
Landmark Arabia operates a extensive portfolio of depended on homegrown manufacturers throughout style, house, good looks, and way of life classes. Those come with Centrepoint, Max Fasion, Homecentre, Babyshop, Splash, Shoemart, Way of life, Shoexpress, and its loyalty programme Shukran. Its footprint spans throughout Saudi Arabia with over 600 shops national.
Landmark Arabia’s good fortune is pushed by way of its various and extremely engaged personnel of greater than 9,700 staff individuals. This is a sturdy champion of nationalisation and girls’s empowerment, with over 50% Saudi nationals throughout its operations, 75% of whom are girls—a mirrored image of its dedication to nurturing native skill and supporting the Kingdom’s Imaginative and prescient 2030 priorities.
The Workforce is broadly recognised for excellence in retail, skill constructing, and Saudi skill construction. It has won a couple of prestigious accolades, together with:
Gold Award – Retailer Supervisor Building Programme (SMDP) from the Brandon Corridor GroupSilver Award – House Supervisor Building Programme (AMDP) from the Brandon Corridor GroupRecognition for the SUMOU Nationwide Girls Management ProgrammeNamed a number of the Best 5 organisations within the Center East on the CIPD ME Awards for Highest Nationalisation Initiative
With its sturdy operational energy, customer-focused mindset, and dedication to growing Saudi skill, Landmark Arabia Workforce continues to play a number one function in advancing trendy retail reviews around the Kingdom.
About Landmark Workforce:
Based in 1973 in Bahrain, and headquartered within the UAE since 1990, Landmark Workforce has developed into one of the crucial area’s biggest and maximum a success omnichannel retail and hospitality conglomerates, with a presence extra in than 15 nations around the Center East, Africa, and Asia.
The Workforce owns and operates 21 established homegrown manufacturers throughout over 2,500 shops, encompassing a gross leasable space of 33 million sq. toes, along with a couple of ecommerce platforms, producing over US$ 7bn in annual earnings.
Landmark Workforce’s sustained expansion is pushed by way of its various retail portfolio of homegrown manufacturers, providing a complete vary of goods throughout style, house, groceries, and electronics. This come with Centrepoint, Max Model, House Centre, Babyshop, Splash, Shoemart, Way of life, Viva, Emax, House Field, Styli, Shoexpress, Spar, and Easybuy.
Past retail, the Workforce has additionally diverse into recreational, health, and hospitality with main ideas reminiscent of Health First, Citymax Motels, Amusing Town, Amusing Ville, Zafran, and Carluccio’s.
The Workforce’s operational excellence is supported by way of extraordinary logistics features; maximum significantly Omega Logistics, the MENA area’s biggest privately-owned distribution hub, and Logistiq, its cutting-edge third-party logistics supplier.
Landmark Workforce puts a robust emphasis on handing over remarkable price, high quality, and attaining visitor delight right through all touchpoints. With a personnel of over 53,500 staff, the Workforce remains to be known as a Nice Position to Paintings® (GPTW), a certification it has maintained since 2017.
For more info, discuss with Landmark Workforce’s web site or practice it on LinkedIn, Fb, and Instagram.
