ASICS launches Innovation Pitch in Saudi Arabia to empower sports activities participation thru virtual innovation | ASICS World – The Respectable Company Website online for ASICS and Its Associates

In collaboration with the Saudi Sports activities for All Federation, ASICS targets to foster start-up partnerships that align with our founding philosophy of A Sound Thoughts In A Sound Frame

ASICS Company nowadays pronounces the release of the ASICS Innovation Pitch in Collaboration with the Saudi Sports activities for All Federation, a start-up pitch program designed to domesticate cutting edge collaborations in Saudi Arabia. Spearheaded by way of ASICS Ventures Company and ASICS SA Advertising and marketing LLC (ASAM), the initiative invitations Saudi-based start-ups to suggest virtual answers that inspire higher participation in sports activities and bodily task.

This system is introduced in partnership with the Saudi Sports activities for All Federation (SFA) [1], a number one organizationcommitted to selling neighborhood wellness and energetic existence national. The collaboration displays ASICS’ rising presence in Saudi Arabia, the place it opened its first retailer in Riyadh in 2023 and subsidized the Riyadh Marathon previous this 12 months. This marks ASICS’ first start-up program in Saudi Arabia and the 7th globally, following a hit projects reminiscent of TENKAN-TEN™ program [2] in Europe, the ASICS Accelerator Program [3] in Japan, and the ASICS Innovation Pitch [4] in India.

Saudi Imaginative and prescient 2030 outlines a daring ambition to diversify the economic system and support high quality of existence, together with a goal toincrease weekly bodily task participation from 13% to 40% of the inhabitants. ASICS is proud to give a contribution to thisnational purpose by way of leveraging its international experience in sports activities innovation and its founding philosophy: Anima Sana In Corpore Sano—A Sound Thoughts In A Sound Frame.

The pitch tournament invitations start-ups to post proposals beneath the theme: “Sports × Digital” to co-develop answers that encourage motion and support wellbeing. Six finalists can be selected thru a file screening procedure from June 16 to July 31, 2025, with the general pitch tournament scheduled for November 2025. Profitable start-ups will input right into a industry collaboration with ASAM, aiming for speedy implementation and significant social affect.

ASICS continues to deepen relationships with previous program winners. ASICS has invested in SaleAssist Innov8 Personal Restricted, winner of the ASICS Innovation Pitch in India, and targets to make bigger its industry within the working marketplace thru bettering its Innovation Pitch projects in rising nations.

As the sector evolves, ASICS stays dedicated to its founding philosophy. This enduring trust continues to lead its option to innovation in a hastily converting panorama. Via combining inside analysis and construction with exterior innovation, ASICS targets to ship merchandise, products and services, and reports that strengthen each bodily and psychological wellbeing. In combination, this manner is helping ASICS keep at the vanguard of innovation whilst staying true to its core goal of selling a legitimate thoughts in a legitimate frame.

Program Review⚫ Program title: ASICS Innovation Pitch in Collaboration with the Saudi Sports activities for All Federation

⚫ Software length: June 16 – July 31, 2025

⚫ Theme: “Sports × Digital”

⚫ Eligibility Standards:• Get started-ups will have to had been established for over 2 years• Proposed merchandise/products and services will have to be market-ready or close to release• A go-to-market technique will have to be in position• Candidates will have to be registered or based in Saudi Arabia

For additional knowledge, seek advice from the Respectable Website online.https://corp.asics.com/en/innovation_pitch_2025

-ENDS-

Notes to editors:[1] Saudi Sports activities for All Federation authentic websitehttps://sportsforall.com.sa/

[2] The ASICS TENKAN-TEN Sports activities & Neatly-Being Enlargement Catalyst is a world startup acceleration program focusingon expansion degree startups serving to them to scale their companies.

[3] The ASICS Accelerator Program, impressed by way of ASICS founder Kihachiro Onitsuka, targets to co-create new valuewith marketers devoted to fixing social problems.

[4] “ASICS INNOVATION PITCH IN INDIA” TO BE HELD WITH THE AIM OF PROMOTING BUSINESSCOLLABORATION WITH STARTUPS IN INDIA,” October 18, 2023https://corp.asics.com/en/press/article/2023-10-18

[5] ASICS Ventures Invests in an Indian Startup, ASICS India Personal Restricted, Winner The first Prize at “ASICSInnovation Pitch in India”. January 30, 2025https://corp.asics.com/en/ventures/article/asics-ventures-invests-in-an-indian-startup-asics-india-private-limitedwinner-the-1st-prize-at-%22asics-innovation-pitch-in-indiapercent22